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Home Commercial Excellence & Account Management

Commercial Excellence & Account Management Category

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A Year Filled with Possibilities: 4 Tips To Help You with Your Business Planning

January 5, 2021   Commercial Excellence & Account Management, Company News, Dealing with Change, Human Capital Optimization, Strategic Execution & Change Management

It is a New Year with new challenges and 2021 will continue the pattern of disruption in healthcare! What is not new is the importance of developing effective geography and account plans. Life Sciences companies that take a purposeful and consistent approach to developing, executing, and reviewing geography and account plans yield better results. Most […]

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WLH 2020 Reflections

December 15, 2020   Commercial Excellence & Account Management, Company News, Dealing with Change, Human Capital Optimization, Strategic Execution & Change Management, WLH Post-Pandemic

What a year 2020 became!  A new year is always supposed to be about establishing a vision, creating clarity, and preparing for the future.  The pandemic certainly changed what most organizations and individual leaders planned and expected.  Despite incredible challenges, taking time to REFLECT on the many learnings from this year is perhaps even more […]

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Customer Re-engagement: What is the same and what is different?

June 17, 2020   Commercial Excellence & Account Management, Dealing with Change, Human Capital Optimization, Strategic Execution & Change Management, WLH Post-Pandemic

The Covid-19 Pandemic has and continues to significantly disrupt healthcare delivery. Around the country, the return of elective procedures and the re-opening of healthcare practices remains variable. Even as these practices re-open for patients, many locations are limiting or excluding industry access. Personal, face-to-face interactions are limited in some areas, are not taking place at […]

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Developing Business Acumen in Life Sciences

May 15, 2020   Commercial Excellence & Account Management, Strategic Execution & Change Management, WLH Post-Pandemic

The challenge for L&D is not to ‘fire hose’ employees, but to provide context. The CEO wants employees to better demonstrate business acumen. However, business acumen is a phrase tossed around without a common definition. Additionally, even after years of focus, learning & development (L&D) professionals struggle with how to develop this critical leadership capability. […]

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Creating Account Managers:  Building an Internal Bench

March 3, 2020   Commercial Excellence & Account Management, Company News

To win in the marketplace, Life Sciences companies must effectively achieve results and develop access with large organized customers – whether they are larger integrated hospital systems or regional/national payers. Leading the charge for customer engagement efforts are Account Managers (AMs). The same skills that make someone a successful sales representative, or even a district […]

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Developing Effective Plans: Tips to Start off the New Year and New Decade

January 7, 2020   Commercial Excellence & Account Management

It is a new year and a new decade! What is not new is the importance of developing effective geography and account plans. Life Sciences companies that take a purposeful and consistent approach to developing, executing, and reviewing geography and account plans yield better results. Most pharmaceutical organizations deploy year beginning meetings to ensure everyone […]

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End of Year Business Planning

November 25, 2019   Commercial Excellence & Account Management

As Q4 presses on, the final months of the calendar year are focused on ensuring year-end goals have been successfully achieved. The sales organization focuses on “hitting the numbers.” Others working in various functions are looking to finalize important deliverables or are setting up the organization for next year. In either case, it will be […]

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Culture of Collaboration: Challenges and Best Practices for Account Team Collaboration

October 2, 2019   Commercial Excellence & Account Management

According to the Institute for Corporate Productivity, more than two-thirds of organizations include “collaboration” as one of their core values. Collaboration is not just a luxury within an organization. Research indicates that collaboration correlates with higher levels of market performance, leadership effectiveness, innovation, and creativity. As the healthcare marketplace continues to consolidate with larger organized […]

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Developing Business Acumen for Animal Health Professionals

September 12, 2019   Commercial Excellence & Account Management

Today’s animal health organizations need employees to contribute to organizational goals and objectives by making informed business decisions. To do so, they must develop their employee’s business acumen. This comes as a challenge to many because business acumen is a common phrase that can be difficult to operationalize. Developing business acumen starts with breaking down […]

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New Year, New Goals – The Importance of Business Planning

September 12, 2019   Commercial Excellence & Account Management

Successful life sciences companies are primed to get their year off to a good start with business planning. As a New Year approaches, companies aligned with the calendar year, are busy finalizing their plans to achieve sales goals. To achieve these goals, sales managers and representatives must engage in a thoughtful, laser-focused approach, i.e., good […]

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WLH Consulting

  • Who We Help
  • Your Challenges
    • Strategic Execution & Change Management Challenges
      • Avoiding Strategic Initiative Failure
      • Leading Through Change
      • Transforming Culture
      • Creating a More Agile Organization
      • Post-Merger Integration
      • Back
    • Commercial Excellence & Account Management Challenges
      • Winning with Larger Organized Customers
      • Driving Results: Better Planning and Execution
      • Developing Business Acumen Capability: Moving from Insights to Action
      • Motivating High-Achieving Individuals to Work Together as Effective Account Teams
      • Ensuring Compliant Field Interactions
      • Back
    • Human Capital Optimization Challenges
      • Redesigning Your Organization
      • Defining Competencies
      • Creating a High-Performance Culture
      • Developing Leadership & Talent
      • Creating Learning Strategies and Curriculum Architecture
      • Retaining High Performing Employees
      • Back
    • Back
  • Our Solutions
    • Strategic Execution & Change Management
      • Strategic Execution
      • Change Management
      • Leadership Agility & Readiness
      • Post-Merger Services
      • Cultural Transformation
      • Organizational Optimization
      • Organizational Diagnostics
      • Back
    • Commercial Excellence & Account Management
      • Process & Tools
      • Account Management
      • Field Force Effectiveness
      • Talent & Skill Development
      • Building Market Access Capabilities
      • Field Force and Promotional Speaker Monitoring
      • Back
    • Human Capital Optimization
      • Organizational Design and Effectiveness
      • Competencies, Career Frameworks & Assessments
      • Learning Strategy & Curriculum Roadmaps
      • Leadership Development
      • Talent Retention: ℞ For Retention™
      • Back
    • Back
  • Resources
  • Blog
  • About
    • Overview
    • Testimonials
    • Contact Us
    • Privacy Policy
    • Team
      • Wendy L. Heckelman, Ph.D.
      • Heba Adkins, MPA, CMPE
      • Loretta K. Cate, D. Ph., CPCC
      • Michael Warech, Ph.D.
      • Julio E. Fernández de Cueto, Ph.D.
      • H. Steven Hammond, Ph.D.
      • Stephen J. Kontra, MBA
      • Morene Seldes Marcus, M.Ed.
      • Sheryl Unger, M.I.L.R.
      • Tianna Tye
      • Lela Tepavac, PhD
      • Back
    • Back
  • Contact Us