Good business planning helps you and your team work effectively and efficiently. The challenge is that most business plans end up being disregarded as another document in the pile accumulating formality without execution. The truth is – effective planning can be enhanced and made easy when using a consistent framework to support the translation of […]
WLH Leadership Transition Guide and Toolkit
When promoted into a leadership role or assigned a new position it constitutes a big change. There is always a lot to do and learn. Rather than feel like you are being thrown into the deep end, our New Leader Transition Guide and Toolkit becomes a great life support tool. As change and leadership experts […]
A Year Filled with Possibilities: 4 Tips To Help You with Your Business Planning
It is a New Year with new challenges and 2021 will continue the pattern of disruption in healthcare! What is not new is the importance of developing effective geography and account plans. Life Sciences companies that take a purposeful and consistent approach to developing, executing, and reviewing geography and account plans yield better results. Most […]
WLH 2020 Reflections
What a year 2020 became! A new year is always supposed to be about establishing a vision, creating clarity, and preparing for the future. The pandemic certainly changed what most organizations and individual leaders planned and expected. Despite incredible challenges, taking time to REFLECT on the many learnings from this year is perhaps even more […]
Customer Re-engagement: What is the same and what is different?
The Covid-19 Pandemic has and continues to significantly disrupt healthcare delivery. Around the country, the return of elective procedures and the re-opening of healthcare practices remains variable. Even as these practices re-open for patients, many locations are limiting or excluding industry access. Personal, face-to-face interactions are limited in some areas, are not taking place at […]
Developing Business Acumen in Life Sciences
The challenge for L&D is not to ‘fire hose’ employees, but to provide context. The CEO wants employees to better demonstrate business acumen. However, business acumen is a phrase tossed around without a common definition. Additionally, even after years of focus, learning & development (L&D) professionals struggle with how to develop this critical leadership capability. […]
Creating Account Managers: Building an Internal Bench
To win in the marketplace, Life Sciences companies must effectively achieve results and develop access with large organized customers – whether they are larger integrated hospital systems or regional/national payers. Leading the charge for customer engagement efforts are Account Managers (AMs). The same skills that make someone a successful sales representative, or even a district […]
Developing Effective Plans: Tips to Start off the New Year and New Decade
It is a new year and a new decade! What is not new is the importance of developing effective geography and account plans. Life Sciences companies that take a purposeful and consistent approach to developing, executing, and reviewing geography and account plans yield better results. Most pharmaceutical organizations deploy year beginning meetings to ensure everyone […]
End of Year Business Planning
As Q4 presses on, the final months of the calendar year are focused on ensuring year-end goals have been successfully achieved. The sales organization focuses on “hitting the numbers.” Others working in various functions are looking to finalize important deliverables or are setting up the organization for next year. In either case, it will be […]
Culture of Collaboration: Challenges and Best Practices for Account Team Collaboration
According to the Institute for Corporate Productivity, more than two-thirds of organizations include “collaboration” as one of their core values. Collaboration is not just a luxury within an organization. Research indicates that collaboration correlates with higher levels of market performance, leadership effectiveness, innovation, and creativity. As the healthcare marketplace continues to consolidate with larger organized […]