Best-in-class pharmaceutical companies realize that the dedication of time and resources to developing business acumen is critical to overall success and creates a competitive advantage needed to excel in the changing healthcare marketplace. There is a greater need for effective business acumen and planning skills to analyze their environments, identify opportunities, and maximize resource allocation decisions. The development of business acumen and planning skills is more than introducing a one-time learning program. An integrated strategy for developing superior business acumen skills requires clarity around business planning and execution, effective use of analytics, and the commitment by senior leaders and the organization to ongoing coaching and feedback.

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