Jump Starting a Corporate Merger

As a result of the April 2003 merger between Pfizer, Inc and Pharmacia, leadership in the newly merged animal health division faced a daunting array of challenges. Even though the animal health organization was a relatively small part of the total transaction, there were still ambitious financial goals that had to be met to make the merger viable for Pfizer and Pharmacia shareholders. Meeting investor’s financial expectations required achieving rigorous revenue targets while also overcoming the numerous complexities of integrating two similar yet different organizations.