Retaining Female Talent in the Age of COVID-19

The negative impact to women and their employment is emerging as one of the key effects of the COVID-19 pandemic. Women have disproportionately lost jobs over the last year compared to men. Certain sectors where there are more women than men, like hospitality, have been hit especially hard. Many women that have been asked to take on more non-work-related responsibilities like home-schooling or caring for family, are rethinking personal and professional priorities and are exiting or planning to exit the workforce.

The resulting increase in turnover among women could wreak havoc on organizations across every industry.

Once again, the War for Talent, a term first coined over twenty years ago by Steven Hankin of McKinsey & Company, becomes a critical priority as organizations grapple with the impact of COVID-19 and plan for the future. As markets remain unstable and the future uncertain, companies need their best and brightest to succeed. This means talent retention is critical.

This eBook was created in response to current challenges being faced by organizations working to retain talented women, and answers four key questions:

• How has COVID-19 affected women in the workplace?
• What is the cost associated with losing high performing, talented women?
• What should a top priority be for organizations as business returns to the new normal?
• What can WLH offer to organizations focused on retaining talented women?

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