Commercial Excellence Archives

Commercial Excellence

Over an 18-month period, one of the largest global pharmaceutical companies engaged in a strategic reorganization to help...

A division of a large global pharmaceutical company expanded its field force to meet two strategic goals. First,...

One organization wanted all of their customer-facing roles to create an account management mindset and execute their overall...

A global pharmaceutical company rolled-out a key account management strategy and integrated account planning process. The unique needs...

WLH’s involvement with a Market Access group’s transformation and competency model development included evaluating the group’s learning strategy...

A pharmaceutical company was undergoing a major transformation in response to market force dynamics that negatively impacted the...

A global oncology company rolled-out a key account management strategy and integrated planning process. The unique needs of...

Since 2007, more than 30 bio-pharmaceutical companies have been fined over $13 billion for sales and marketing compliance...

With the New Year underway, various media outlets and consulting firms are issuing reports outlining the trends to...

Julie, a sales representative, has been randomly selected for a field ride with a compliance monitor. Her company’s...

After an extensive needs analysis, WLH partnered with Learning and Development and senior leaders to create and deploy...

External marketplace forces and plans to grow the company through product acquisitions encouraged a growing biotech company to...