COVID-19’s disruption of the healthcare marketplace necessitates upskilling all account managers assigned to larger organized accounts. Learning and development (L&D) professionals must rethink the capabilities and skills account managers need to provide value-added solutions to their customers, while learning to navigate accounts with limited access.
This article highlights key lessons learned and the importance of strategic partnerships between L&D professionals and their sales and market access clients. It starts with a question: What does good strategic partnership look like between commercial leadership and L&D?
Download a copy of our recent LTEN feature story, Strategic Partnerships for Building Account Management, and feel free to share your insights in the comments below.