In response to the ongoing changes in the healthcare environmentĀ and the need to quickly respond to customer needs and opportunities,Ā many pharmaceutical companies are asking field sales employees to run their assigned geographies as a profitable business.
To successfully accomplishĀ this, sales managers and professionals need business acumen skills to assess their marketplace, identify opportunities, and determine how to optimally manage limited resources.Ā They also need to createĀ business plans thatĀ are aligned with corporate and therapeutic area sales goals.
Does your company haveĀ a consistent business planning process with supporting tools and templates to help Sales Professionals drive results and achieve success?
Using ourĀ industry expertise, WLH has developed a SalesĀ Business Planning and Resource Allocation Framework (BPRA Framework). This framework outlines the steps needed to develop and recalibrateĀ business plans.
In addition, WLH offers business acumen skill development programs to fill specific learning gaps.
With a full understanding of your company’s unique sales processes, reports, systems, and organizational culture, WLH can help you by designing and implementing the following measures to ensure success:
- Customized tools and templates to support business planning that allow for easy data capture and development of formalized business plans
- AĀ business review processĀ toĀ assess and recalibrate plans based on sales performance and marketplace conditions
- AnĀ organizational readiness cascade and learning strategy to ensure overall implementation
- Business planning and marketplace workshops, including distance learningĀ programsĀ for field managers and sales professionals