Specialty drugs are one of the fastest-growing segments in the pharmaceutical industry. Innovative therapies can support patient care and yield far better outcomes. However, even with improved outcomes, there is added scrutiny by payers to contain costs and ensure proper utilization. Learning and development professionals supporting dedicated specialty pharmaceutical companies or divisions within larger global pharmaceutical companies understand that the learning strategy for these groups require a different approach as well. Learning plays an important role in developing strategies, curriculum and specific account management skills. When developing the learning strategy for specialty customer-facing roles, it is helpful to consider the six important tips discussed in this LTEN article.
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