Leveraging Diversity: A Case for Change

During the winter of 2005, Pfizer Animal Health’s Cattle business unit moved to take advantage of changes in the dairy industry’s business model. Over the last few years, the dairy industry has shifted largely from the family run farm to one that is increasingly more consolidated and corporate in nature. In response to this shift, Pfizer Animal Health integrated solution-based account management into their business model, creating an opportunity to add approximately 30 new jobs to its current field based dairy sales and technical workforce.