Nothing is impossible. The word itself says ‘I’m possible!’ – Audrey Hepburn What if I told you there is a way to highlight the strategic account management skills and mindset needed when calling on large, organized customers? Whether it is commercial payers, IDNs, medical groups, government care providers, or other models–a different business to business […]
Why Organizations Fail to Retain Top Talent. Tips to Help You Avoid the Great Resignation
Retaining top talent continues to be a critical issue for organizational leaders. As many employees are making the decision to leave their jobs, leaders must employ strategies to combat what experts are calling “The Great Resignation.” Tune in to this week’s podcast to learn 3 strategies that leaders can employ to more effectively retain top […]
Steps to Creating Culture
Culture is created intentionally or by default. Many key decision makers within organizations find it difficult to intentionally create the shared beliefs, experiences, and actions of the people within their organization required to achieve desired cultural results. Often, lack of intentionality in culture creation lends itself to undesirable cultural results. Tune in this week to […]
You Must Understand Your Ecosystem to Build a Solid Plan
Life science professionals in customer-facing roles need to develop their business acumen to “connect the dots” and identify opportunities to deliver value. One of the more important elements of developing business acumen skills is to effectively assess the local healthcare ecosystem. When assessing a local healthcare ecosystem, it is helpful to evaluate the following factors: […]
Why Good Planning is Critical to Success
Good business planning helps you and your team work effectively and efficiently. The challenge is that most business plans end up being disregarded as another document in the pile accumulating formality without execution. The truth is – effective planning can be enhanced and made easy when using a consistent framework to support the translation of […]
Business Acumen: Distilling Insights
Life science professionals in customer-facing roles need to develop their business acumen to “connect the dots” and identify opportunities to deliver value. A key behavior in developing business acumen is gathering information and generating actionable insights. Here are 3 helpful practices for distilling key insights: Consider the corporate strategy and brand goals for your […]
Defining Business Acumen for Life Sciences
At its core, business acumen is about understanding how your company or your customers make money. Business acumen is also about understanding what information is used by your accounts when making critical decisions. A suggested framework for applying business acumen is as follows: Gather relevant organizational and marketplace data to understand the current situation Ask […]
Leading with Empathy: From the Top to the Customer
As the workforce begins to transition back to in-person work, it is imperative for leaders to realign with their employees on organizational priorities, as well as working together through unprecedented challenges. As teams restart and reset their work, a best practice for leaders is empathetic leadership. The greatest challenge leaders faced during the pandemic was […]
Lessons Learned: The Importance of Empathetically Engaging Your Accounts
Leadership Empathy is a critical skill on all fronts. While leaders must empathetically engage with their direct reports, it is just as important for them to develop the skills to empathetically engage with their customers. When the pandemic first hit, WLH developed an approach to help leaders develop empathetic engagement skills. Though there are various coaching models used across many […]
How to Engage Customers Empathetically
Empathy is the ability to build understanding around another person’s thoughts, feelings, and rationale through inclusive behavior. In today’s disrupted healthcare marketplace, it is imperative to build a greater level of understanding of customers’ thoughts, needs, and challenges. Empathetic engagement builds trust and makes customers feel understood, valued, and respected. However, despite the importance of […]