Pharmaceutical sales professionals are among the most competitive. However, skills that lead to being top-ranked and winning awards are not the same as those needed to thrive in an evolving marketplace. Larger organized customers require the use of sophisticated account management strategies to obtain access and uncover needs.
Most field organizations struggle with retaining a results-driven mindset while employing effective account management skills, such as cross-functional collaboration, coordination, and communication.
WLH works with commercial leaders and the learning professionals who support them to define roles, improve cross-functional collaboration, and enhance integrated planning processes to build stronger account management skills and more effective account teams.