Commercial Excellence Biopharmaceutical companies need to proactively monitor compliance trends to keep themselves in safe harbor and avoid damaging prosecutions...
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Commercial Excellence
A Sturdy Framework: Improving field force business planning requires managers to run...
With the healthcare environment continuing to change, sales managers and sales representatives must understand what drives both their...
Strategic Change
Leveraging Diversity: A Case for Change
During the winter of 2005, Pfizer Animal Health’s Cattle business unit moved to take advantage of changes in...
Strategic Change
Jump Starting a Corporate Merger
As a result of the April 2003 merger between Pfizer, Inc and Pharmacia, leadership in the newly merged...