Commercial Excellence Archives

Commercial Excellence

WLH’s involvement with a Market Access group’s transformation and competency model development included evaluating the group’s learning strategy...

A privately held pharmaceutical company was preparing for the commercial launch of their first prescription drug. The Executive...

A large animal health company sought to understand why there was huge variability in performance with its key...

While a global pharmaceutical company was under a Corporate Integrity Agreement (CIA), an associated brand was issued Risk...

A rapidly growing biotech company was interested in improving organizational efficiency and sales performance. As part of the...

Does your field organization have well-defined business and account planning processes and tools? The healthcare marketplace is undergoing...

Many life sciences companies have become increasingly more reliant on account executives to target large, complicated healthcare systems...

In the past five years, the Department of Justice (DOJ) has levied almost $22 billion in fines against...

One idiom used to describe how BioPharma customer-facing roles demonstrate their business acumen regarding the evolving US healthcare...

There is an ongoing debate as to whether business acumen can be taught or if it is an...

As the healthcare marketplace continues to consolidate with larger organized customers, life sciences companies rely more on effective...

Most pharmaceutical company’s field organizations measure and track sales performance on a quarterly basis. With the first quarter...